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How do Organisations benefit from multiple meeting platforms ?

By Aditya Pisupati

Our days start with virtual meetings and end with one. I’m pretty sure that each of your employees have at least two or more than two meeting applications downloaded on their laptop. And they all have attended meetings across multiple meeting platforms.

While there is too much heterogeneity and users have to be trained across these platforms, having these options have some advantages too.

Advantages to organisations with having the option of multiple Meeting Platforms:

Flexibility and Compatibility: Having multiple meeting platforms gives customers the flexibility to choose the one that best suits their needs and preferences. Different platforms offer unique features, user interfaces, and integration capabilities, allowing customers to find a solution that aligns with their specific requirements. Compatibility across platforms enables seamless communication and collaboration between users regardless of the platform they choose.

Diverse Feature Sets: Each meeting platform offers a range of features and functionalities that cater to different use cases. Some platforms may excel in video conferencing capabilities, while others may focus on screen sharing, collaboration tools, or integration with other applications. By having access to multiple platforms, customers can leverage the specific features they need to enhance productivity and collaboration during meetings.

Scalability: Meeting platforms vary in terms of their scalability and capacity to accommodate different numbers of participants. Some platforms may be better suited for small team meetings, while others can handle large-scale webinars or conferences with hundreds or even thousands of attendees. Customers can select the appropriate platform based on the size and nature of their meetings, ensuring optimal performance and user experience.

Integration with Existing Tools and Ecosystems: Different meeting platforms offer integrations with various productivity tools, project management software, customer relationship management (CRM) systems, and other business applications. This integration enables seamless data exchange, centralized communication, and streamlined workflows. Customers can choose a meeting platform that integrates well with their existing tools and ecosystem, enhancing efficiency and productivity.

Security and Privacy: Meeting platforms prioritize security and privacy to different extents. Some platforms may offer robust encryption, authentication protocols, and administrative controls to ensure data protection and prevent unauthorized access. By having multiple meeting platform options, customers can evaluate the security features of each platform and choose the one that aligns with their security requirements and compliance standards.

Benefits to Customers from Major Meeting Platforms:

Zoom: Zoom gained popularity for its ease of use, high-quality video conferencing, and virtual meeting capabilities. Customers benefit from features like screen sharing, breakout rooms for group discussions, virtual backgrounds, and integration with various tools. Zoom’s cross-platform compatibility allows users to join meetings from desktops, laptops, smartphones, and tablets.

Microsoft Teams: Microsoft Teams combines video conferencing, chat, document collaboration, and integration with the broader Microsoft 365 ecosystem. Customers benefit from seamless integration with Office apps, SharePoint, OneDrive, and Outlook, enhancing productivity and enabling efficient collaboration within a single platform. Teams’ strong focus on teamwork and project management features makes it valuable for organizations using Microsoft tools extensively.

Webex: Webex offers a comprehensive suite of meeting and collaboration tools, including video conferencing,wireless screen sharing, recording, and whiteboarding. Customers benefit from Cisco’s security infrastructure, advanced meeting controls, and integration with other Cisco products. Webex excels in hosting large-scale events and webinars, making it a popular choice for organizations that require robust virtual event capabilities.

BlueJeans: BlueJeans provides a cloud-based video conferencing platform with features like HD video, Dolby Voice audio, and real-time content sharing. Customers benefit from its interoperability with various endpoints, including room systems, web browsers, and mobile devices. BlueJeans’ emphasis on simplicity and ease of use makes it suitable for businesses of all sizes.

Google Meet: Google Meet, part of Google Workspace (formerly G Suite), offers video conferencing, screen sharing, and collaboration features. Customers benefit from its integration with other Google tools like Google Calendar, Google Drive, and Google Docs, enabling seamless collaboration and productivity within the Google ecosystem. Google Meet is known for its simplicity and accessibility, particularly for organizations already using Google Workspace.

While you may choose to standardise one platform as the company wide norm, it’ll not hurt to have a secondary platform as a backup that offers features that the primary may not.How do Organisations benefit from multiple meeting platforms ?

Our days start with virtual meetings and end with one. I’m pretty sure that each of your employees have at least two or more than two meeting applications downloaded on their laptop. And they all have attended meetings across multiple meeting platforms.

While there is too much heterogeneity and users have to be trained across these platforms, having these options have some advantages too.

Advantages to organisations with having the option of multiple Meeting Platforms:

Flexibility and Compatibility: Having multiple meeting platforms gives customers the flexibility to choose the one that best suits their needs and preferences. Different platforms offer unique features, user interfaces, and integration capabilities, allowing customers to find a solution that aligns with their specific requirements. Compatibility across platforms enables seamless communication and collaboration between users regardless of the platform they choose.

Diverse Feature Sets: Each meeting platform offers a range of features and functionalities that cater to different use cases. Some platforms may excel in video conferencing capabilities, while others may focus on screen sharing, collaboration tools, or integration with other applications. By having access to multiple platforms, customers can leverage the specific features they need to enhance productivity and collaboration during meetings.

Scalability: Meeting platforms vary in terms of their scalability and capacity to accommodate different numbers of participants. Some platforms may be better suited for small team meetings, while others can handle large-scale webinars or conferences with hundreds or even thousands of attendees. Customers can select the appropriate platform based on the size and nature of their meetings, ensuring optimal performance and user experience.

Integration with Existing Tools and Ecosystems: Different meeting platforms offer integrations with various productivity tools, project management software, customer relationship management (CRM) systems, and other business applications. This integration enables seamless data exchange, centralized communication, and streamlined workflows. Customers can choose a meeting platform that integrates well with their existing tools and ecosystem, enhancing efficiency and productivity.

Security and Privacy: Meeting platforms prioritize security and privacy to different extents. Some platforms may offer robust encryption, authentication protocols, and administrative controls to ensure data protection and prevent unauthorized access. By having multiple meeting platform options, customers can evaluate the security features of each platform and choose the one that aligns with their security requirements and compliance standards.

Benefits to Customers from Major Meeting Platforms:

Zoom: Zoom gained popularity for its ease of use, high-quality video conferencing, and virtual meeting capabilities. Customers benefit from features like screen sharing, breakout rooms for group discussions, virtual backgrounds, and integration with various tools. Zoom’s cross-platform compatibility allows users to join meetings from desktops, laptops, smartphones, and tablets.

Microsoft Teams: Microsoft Teams combines video conferencing, chat, document collaboration, and integration with the broader Microsoft 365 ecosystem. Customers benefit from seamless integration with Office apps, SharePoint, OneDrive, and Outlook, enhancing productivity and enabling efficient collaboration within a single platform. Teams’ strong focus on teamwork and project management features makes it valuable for organizations using Microsoft tools extensively.

Webex: Webex offers a comprehensive suite of meeting and collaboration tools, including video conferencing, screen sharing, recording, and whiteboarding. Customers benefit from Cisco’s security infrastructure, advanced meeting controls, and integration with other Cisco products. Webex excels in hosting large-scale events and webinars, making it a popular choice for organizations that require robust virtual event capabilities.

BlueJeans: BlueJeans provides a cloud-based video conferencing platform with features like HD video, Dolby Voice audio, and real-time content sharing. Customers benefit from its interoperability with various endpoints, including room systems, web browsers, and mobile devices. BlueJeans’ emphasis on simplicity and ease of use makes it suitable for businesses of all sizes.

Google Meet: Google Meet, part of Google Workspace (formerly G Suite), offers video conferencing, screen sharing, and collaboration features. Customers benefit from its integration with other Google tools like Google Calendar, Google Drive, and Google Docs, enabling seamless collaboration and productivity within the Google ecosystem. Google Meet is known for its simplicity and accessibility, particularly for organizations already using Google Workspace.

While you may choose to standardise one platform as the company wide norm, it’ll not hurt to have a secondary platform as a backup that offers features that the primary may not.